Mikayla Nogueira has become one of the most successful beauty creators on TikTok. Her net worth in 2025 stands at an impressive $8 million. This is a massive jump from her earnings just three years ago when she was making around $2 million.
Born on June 13, 1998, in Massachusetts, Mikayla worked as a beauty advisor at Ulta before finding fame. Her journey from a retail job to becoming a millionaire influencer is nothing short of inspiring. She built her empire through smart business moves, authentic content, and genuine connections with her audience.
Mikayla Nogueira Net Worth 2025: Key Income Streams
Mikayla does not rely on just one source of income. She has built multiple revenue streams that work together. This smart approach has helped her grow her wealth rapidly over the past few years.
Her income comes from social media platforms, brand collaborations, her own skincare business, and smart property investments. Each stream adds significant value to her overall net worth. Let’s break down exactly how she makes her millions.
How Much Does Mikayla Nogueira Earn?
1. Social Media Earnings
Social media remains Mikayla’s primary income source. She earns between $2.2 million to $3.2 million annually from TikTok, Instagram, and YouTube combined. That breaks down to roughly $194,000 to $280,000 per month.
Platform Breakdown:
- TikTok: Over 16 million followers generate income through Creator Fund and viral brand campaigns
- Instagram: 3+ million followers bring high-paying sponsored posts
- YouTube: Makeup tutorials and GRWM videos earn steady ad revenue
On TikTok alone, her videos regularly get millions of views. This makes her extremely valuable to beauty brands looking for authentic promotion. Her consistency in posting quality content keeps the money flowing in every single month.
2. Brand Partnerships
Mikayla is one of the most trusted voices in the beauty industry. Brands pay premium rates for her honest endorsements because her audience actually buys the products she recommends.
She has partnered with major beauty giants including:
- L’Oréal
- Maybelline
- NYX Cosmetics
- Multiple indie beauty brands
Per collaboration, Mikayla charges between $30,000 to $75,000. The exact amount depends on deliverables, video format, and campaign scope. Her genuine enthusiasm for products she loves makes these partnerships incredibly effective for brands.
3. Her Skincare Line: Point of View Beauty
In March 2025, Mikayla launched Point of View Beauty, her own skincare brand. This move transformed her from influencer to entrepreneur. The initial launch featured five products priced between $22 and $38 each.
Product Range Includes:
- Gentle cleansers
- Skin-prep mists
- Overnight masks
- Hydrating serums
Early sales reports suggest the brand is generating six-figure monthly revenue. By owning her brand, Mikayla now captures both influencer fees and product profits. This could add millions more to her net worth over the next few years.
4. Real Estate Investments
In early 2025, Mikayla purchased a luxury mansion in Massachusetts for $4.35 million. This wasn’t just about buying a dream home. It represents a smart investment strategy that builds long-term wealth.
Real estate provides stability beyond the unpredictable nature of social media. The property has already appreciated in value since purchase. This shows how Mikayla is thinking beyond short-term gains and planning for lasting financial security.
Growth Timeline: Mikayla Nogueira’s Net Worth Over the Years
| Year | Estimated Net Worth |
| 2022 | $2 million |
| 2024 | $2-3 million |
| 2025 | $8 million |
The growth from $2 million to $8 million in just three years is remarkable. Few creators scale their wealth this quickly. Her success comes from loyal fans, smart diversification, and strategic business decisions.
How Mikayla Built Her Massive Following
Mikayla’s rise started during COVID-19 lockdowns in 2020. She posted a viral “Catfish Challenge” makeup transformation on TikTok. Her bold personality and exceptional makeup skills resonated instantly with millions.
Key Success Factors:
- Authentic personality that connects with everyday people
- Honest product reviews (she calls out bad products fearlessly)
- Relatable struggles with acne and mental health
- Signature Boston accent that makes her memorable
- Consistent posting schedule that keeps fans engaged
She became the go-to voice for real makeup reviews when people needed distraction and inspiration most. Her willingness to be vulnerable about her own insecurities made her different from polished, perfect influencers.
Why Fans Trust Mikayla
Trust is the foundation of Mikayla’s success. Unlike many influencers who promote anything for money, she maintains strict standards. She openly shares her battles with acne, mental health challenges, and life behind the camera.
Her signature candid rants about products have become must-watch content. When Mikayla says something works, her audience believes her and actually purchases it. Brands understand this trust translates directly into sales.
She never shies away from calling out products that don’t deliver on promises. This honesty has cost her some brand deals but earned something more valuable: genuine loyalty from millions of followers.
What’s Next for Mikayla?
Mikayla shows no signs of slowing down her momentum. Point of View Beauty is expanding with new product launches planned throughout 2025. More major brand partnerships are already lined up for the coming months.
She has expressed interest in creating an inclusive makeup academy. This would help aspiring makeup artists learn techniques and business skills. Her mission remains making beauty accessible, authentic, and fun for everyone regardless of budget or skill level.
The beauty industry continues evolving, and Mikayla is positioned perfectly to grow with it. Her combination of talent, business sense, and authentic connection with fans creates a sustainable foundation for long-term success.
FAQs
What is Mikayla Nogueira’s net worth in 2025?
Mikayla Nogueira’s net worth is estimated at $8 million in 2025.
How does Mikayla Nogueira make money?
She earns through social media, brand partnerships, her skincare line Point of View Beauty, and real estate investments.
What is Mikayla Nogueira’s skincare brand called?
Her skincare brand is called Point of View Beauty, launched in March 2025.
How much does Mikayla Nogueira charge for brand deals?
She charges between $30,000 to $75,000 per brand collaboration depending on the campaign.
How many followers does Mikayla Nogueira have on TikTok?
Mikayla has over 16 million followers on TikTok as of 2025.
Where did Mikayla Nogueira work before TikTok fame?
She worked as a beauty advisor at Ulta in Massachusetts before becoming famous.
Conclusion
Mikayla Nogueira’s $8 million net worth proves what happens when talent meets opportunity and hard work. She transformed from a retail worker into a beauty empire builder in just five years. Her story inspires countless creators who dream of turning passion into profit.
From reviewing products in her bedroom to owning a multimillion-dollar mansion and skincare brand, Mikayla has achieved remarkable success. Her authentic approach and smart business decisions position her for even greater achievements ahead. The beauty world will be watching as she continues building her empire.
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